More media tips you can use.  Remember these are written for companies but they apply to your ministry also.  This is Joyce Wilden’s information. 

 Additional PR/Media Tips

Joyce Wilden, Public Relations Director, Mercedes Homes Inc.

  • When you encounter a new writer or reporter, add them to your media list. Your press release will have a better chance if it reaches someone you’ve dealt with before.  Be sure to send the new writer related information in the future for possible follow up stories.
  • Recognize that not everyone in your company is suitable to be a media spokesperson.  Disseminate guidelines so that everyone understands who to contact in your company.
  • Book recommendation: The Fall of Advertising and the Rise of PR by Al Ries and Laura Ries.  Advertising is getting more expensive.  Articles and stories are free and give you third party credibility –and they can live on in cyber space! 
  • If you don’t already, make sure your emails carry an auto signature with all of your contact information.  This takes two minutes to set up and is just good professional form. It ensures that a busy media person will have no trouble reaching you quickly.
  • Choose your PR partners.  Example: if you have three charities your company is considering supporting, determine which of them does the best job at getting regular press exposure.  This will help amplify your own efforts.
  • Learn the difference between the swarms of “pseudo media” out there and the real thing.  Hint: the real media always has a name you’ll recognize and doesn’t come with an obligation for you or your subcontractors to buy anything.
  • When setting interviews for people in your company, put a copy of the interview appointment on your own calendar.  Follow up to make sure the parties connect.
  • Subscribe to a clipping service.  These are inexpensive and will provide you with copies of 90% of the total media coverage on your company.  This is especially helpful if you operate in multiple locations.  You may be surprised at what you see.
  • “Google” your company daily.  This will alert you to articles that have just appeared in print as well as cyber space.  And if the news is not good, you’ll have a chance to jump on it immediately.
  • Get help from a good PR firm.  With advertising costs skyrocketing, you will get good value from professional assistance writing and disseminating press releases and media advisories.  Professionals also have access to nationwide media queries which may fit your company perfectly.
  • Have a crisis plan in place.  Nobody likes to think about it, but the bigger your company gets, the more likely that something, sometime, somewhere is going to happen that can be considered a crisis.  Even the simplest plan can help identify key players and their responsibilities.      
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